If you’re just getting your feet wet in the wedding industry, you may feel like getting to know other
vendors is at times an impossible task. You may have vendors that you’d like to connect with that are
giving you the cold shoulder; it may feel like everyone else already knows each other, and people often
complain that newcomers are shut out. Yet, you will likely also hear that building your network is the
surest way to stay in the business. Why is it so important to build your network and how can you
accomplish the task when you do encounter those walls?
Define Your Objectives: Before going to an industry event, do your homework. Find out which vendors
may attend, define how you plan to introduce yourself, and define what you expect to get out of the
session. If your goal is to meet specific people at the event, be prepared to outline why it is worth their
time to connect with you. Your goal should always be to approach others to help. Many veterans in the
industry have been burned with far too many requests and are weary of those that want an easy ride on
their coattails. Keep in mind that these are real people who have worked hard to create a name for
themselves: get to know them as a person, offer a way to help them with their pain points, and be
prepared to do the work to earn their attention.
Find Your Tribe: Networking with the big names is one tactic, but don’t forget other vendors who may
just be starting out as well. They will have the advantage of also looking for their peers and may be more
open to collaboration. You can support each other as you grow and be referrals for one another. One
great way to see the quality of work of other vendors outside of events is to set up styled shoots. It will
give you an opportunity to practice your craft as well outside of a high-pressure wedding situation.
Be Prepared to Work: Building your own business is a heavy lift in the beginning. You should be
committed to doing the work involved in building your business along with your network. While there
are many people willing to help, don’t expect a free hand out. Work hard, show up, and inspire others to
do the same. You’ll reap the benefits in spades.
One of the advantages of taking classes with IStyle beyond learning your craft is that you’ll have the
opportunity to meet others in your field and continue to build your network. Why not take a look at the
classes we have in store and start connecting with other like-minded students? Contact us if you have
any questions about the offerings.
Need help finding a class that’s right for you? From floral classes to backdrop classes, we have so many to choose from. Click here to find a class that works for you: WORKSHOPS
Contact us today via email at iStyleEDU@gmail.com so we can help you decide on the best classes to take!
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