One of the most important pieces for your business is keeping up-to-date with industry trends. While this is true for all planning, it’s especially true in the wedding industry where you want your clients to feel that you are aware of the latest styles and that you will be able to help them plan a wedding that conforms to their needs.
How do you go about keeping up with new trends? There are a million different sources, but here are a few that are bound to help you keep up with your clients. Budget is, of course, a potential limiter, especially for a small business, so the list includes low end as well as high-end options.
Read up on industry blogs: Yes, there are tons of blogs, so you’ll have to be choosy when deciding where to spend your time. You’ll definitely want to keep up with the industry leaders (for example, The Knot and Wedding Wire for the bridal industry), but you’ll also want to check out a few more local examples that provide good content as well.
Attend events and workshops: Not only are these a great way to network with potential clients and vendor partners, but it’s also a great way to see the latest and greatest in your industry. Attend expos (like the Event Planner Expo) or workshops that are held in your area. Go with an agenda of who you want to meet and what you expect to take away in order to make the most of the events.
Take a class: Especially if you’re new to the industry, you will likely want to take a class and learn all about how to be a wedding or event planner. Even if you’ve been in the industry for a while, it might be helpful to take a class on a new aspect of your business or an area where you feel that you could use a little more development. Be sure to find a class that fits your specific needs in order to save money.
Get a mentor: If you’re looking for a more personalized education, you can also find a mentor who will be more familiar with your business needs. Finding a good mentor can really help accelerate your business, so be sure to look for one that will provide you with the most benefit overall. Be prepared to share information about your business so that you can get better guidance, and be open to constructive feedback.
It may take some time to really get a good idea of what is most helpful to you, but it’s important that you keep learning and growing. Regardless of whether your budget is large or small, spending the time on continuous learning in the planning industry can provide an invaluable benefit to your business. Taking the time to educate yourself will help you stay current, operate more efficiently, and ensure that you move your business in the right direction.
Need help finding a class that’s right for you? From floral classes to backdrop classes, we have so many to choose from. Click here to find a class that works for you: WORKSHOPS
Contact us today via email at iStyleEDU@gmail.com so we can help you decide on the best classes to take!
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